Advantages of a Sign

A Sign is Necessary to the Success of Your Business: Many industries can attribute a large percentage of business to their signs. Some fast-food chains attribute as much as 80 percent of their business to their on-premise signage; the travel industry 30 percent; gas retailing 50 percent; and hotels and motels 50 percent. Your business is no different. A visible, readable sign can make the difference between profit and loss for your businesses.

Advertising Cost Benefits: When compared to other advertising costs such as radio, newspaper, television and print, an on-premise sign is surprisingly inexpensive. For example, the cost per 1,000 adult exposures with a sign is only a few pennies for 24-hour-a-day coverage. In addition, an on-premise sign cultivates cumulative, long-term awareness for your business, which will help stimulate repeat or "brand-loyal" buying of the products and services you offer.

For businesses with a limited advertising budget, a sign is an inexpensive method to maximize returns per dollar spent.

Economic Considerations

Financing: A business plan should include signage as a major part of the marketing strategy. Because signage is vital to a small business it should be included in any loan package. Your sign is a permanently visible part of your business and should be considered as an investment. Signs are the most efficient, effective and consistent revenue-generating device for small business. The Sign Post provides a number of ways to finance your sign project including our New Lease Program, to learn more click here.