What Signs Do For Our Community
Enhance Aesthetic Environment: Signs enhance the environment by making certain zones of the city more attractive and dynamic and giving them a particular atmosphere. Because the environment is so important, quality signage conveys an image of responsible citizenship by a business owner.
Help Community Safety: Signs perform two major community safety functions: crime reduction and traffic accident reduction. A well-placed, visible, attractive sign helps direct vehicular and pedestrian traffic, allowing ample time for driver decision making, thus reducing the potential for traffic accidents. Government studies found highway vehicle accidents actually decrease at intersections where there is commercial signage.
Ambient lighting from signs is a major crime deterrent in urban areas. Police reported a 30 percent rise in crime when downtown signs were turned off during the energy crisis of the 1976s. People feel safer entering well-lighted commercial areas.